Saturday, 22 February 2014

Someone give Victoria Secret a reality check.

For years I was a fan of drooling over the angels walking the catwalk during the Victoria Secret fashion show each year looking perfectly preened and toned. However as I have grown older I have realised how much of a negative impact brand's such as Victoria Secret have had on my self esteem as a young girl. I feel Victoria Secret are advertising this idea of perfection which just isn't realistic at all and as a result makes young women feel inadequate. As a lingerie brand Victoria Secret should be aiming to make all women feel beautiful and sexy. Not just the minority of 5 ft 8 size zero women.
What shocked me the most was seeing model Candice Swanpoel's stick-thin body while promoting Victoria Secret.  Although she claims to be happy and healthy I think this is having a negative impact on Victoria Secrets customers who are feeling increasingly pressured to be thin even if this means putting their health at risk. 
What confuses me the most is why Victoria secret feel the need to just glamourise one body type. What about the 90% of customers who do not look like Victoria Secrets ideal image of a woman? Why are they not represented in the same way?

Recently, Kate Upton has become the new face of Victoria Secret promoting a more 'curvier' image than previous models have. However although Kate is undeniably beautiful I am still struggling to understand how she is that curvy or plus-size.
I understand how brands want their customers to aspire to be like the person in the advert therefore leading the customer to purchase their products. However I also believe that Victoria Secret should have a moral obligation to represent all women and not sell an image which is completely unrealistic. 

It would be nice to see Victoria Secret and similar brands follow in the footsteps of Dove and celebrate all women's beauty regardless of size, race or age.